Privacy Policy | Datagum

Datagum Privacy and Cookie Policy

Datagum values your privacy and is committed to safeguarding your personal data. This Privacy and Cookie Policy outlines how we collect, use, and protect information across our services and websites. This policy applies to Datagum offices in the United Kingdom, the European Union, and Australia, and is designed to comply with GDPR, the UK Data Protection Act, and the Australian Privacy Act.

1. Introduction

This policy describes how Datagum ("we", "us", or "our") collects, processes, and protects personal data. By using our website and services, you agree to this policy. We encourage you to read it carefully to understand our practices regarding your personal data and how we will treat it.

2. Data Collection

Types of Data Collected:

Personal Information: Includes name, job title, company name, email address, phone number, and any other information you voluntarily provide.
Usage Data: Information on how you interact with our website and services, such as IP addresses, device information, browser types, and pages visited.
Professional Information: For clients, we may collect data necessary to deliver services, including business identifiers or job functions.

How We Collect Data:

Direct Interactions: Information provided directly through forms, service requests, or correspondence.
Automated Technologies: Cookies and similar tracking technologies collect usage data automatically when you use our website.

3. Legal Basis for Processing

We process personal data under the following legal bases:

Consent: When you have given explicit consent, for example, by subscribing to our communications.
Contractual Necessity: To fulfil a contract or provide requested services.
Legitimate Interests: For purposes such as improving our services, security, and fraud prevention.
Legal Obligation: When processing is required to comply with applicable laws and regulations.

4. Data Usage

Datagum uses personal data to:

Provide, manage, and improve our market data solutions and services.
Process service requests, client inquiries, and subscriptions.
Communicate updates, promotional materials, and service-related announcements.
Conduct internal analytics and enhance our website functionality.
Ensure legal and regulatory compliance across regions.

5. Cookies and Tracking Technologies

Our website uses cookies to enhance user experience, analyse traffic, and personalise content.

Types of Cookies:

Essential Cookies: Necessary for the website to function correctly.
Performance Cookies: Track website performance and usage patterns.
Functionality Cookies: Enhance user experience by remembering preferences.
Targeting Cookies: Deliver relevant advertising content.

Managing Cookies:
You can adjust your browser settings to disable cookies or to notify you when cookies are used. Note that disabling cookies may impact your website experience.

6. International Data Transfers

Datagum may transfer personal data to other countries where we or our partners operate. For transfers outside the UK, EU, or Australia, we ensure that data is protected under agreements that meet regional regulatory requirements, including GDPR's Standard Contractual Clauses, where applicable.

7. Data Retention

We retain personal data only as long as necessary for the purposes outlined in this policy or as required by law. Once data is no longer needed, it is securely deleted or anonymised.

8. Data Security

We use industry-standard security measures, including encryption and access controls, to protect data from unauthorised access, disclosure, or alteration. Our data practices are designed to comply with GDPR, the UK Data Protection Act, and the Australian Privacy Act.

9. Data Sharing and Disclosure

Datagum does not sell or rent personal data. We may share data with trusted third-party providers (e.g., for hosting, analytics, or marketing services) who are contractually bound to handle data securely and according to applicable laws.

Data may be disclosed in the following circumstances:

To comply with legal obligations or regulatory requirements.
For auditing or investigative purposes.
During mergers, acquisitions, or sales of company assets.

10. User Rights

Under data protection laws, you have the following rights over your personal data:

Access: Obtain information about how your data is used and request a copy.
Correction: Request updates to incomplete or inaccurate data.
Erasure: Request deletion of data, subject to regulatory retention obligations.
Restriction and Objection: Restrict or object to our processing of your data.
Data Portability: Request data transfer to another entity, in a machine-readable format.
Withdraw Consent: For data processed based on consent, you may withdraw consent at any time.

To exercise these rights, please contact us at the details provided below. We aim to respond to all requests within 30 days.

11. Children’s Privacy

Our services are intended for professionals and are not directed at individuals under 16 years of age. We do not knowingly collect data from minors. If you believe we have inadvertently collected such data, please contact us.

12. Automated Decision-Making and Profiling

We may use automated systems for analytics and profiling to improve service delivery. You have the right to request human intervention, express your views, or contest any decisions made solely on automated processing.

13. Opt-Out and Unsubscribe

You may opt out of marketing communications at any time by following the "unsubscribe" link in our emails or by contacting us directly. This does not apply to transactional communications related to your services with us.

14. Policy Updates

Datagum reserves the right to update this policy in response to changes in our practices or regulatory requirements. Changes will be posted on this page, and significant updates may be communicated directly to you. We encourage regular review of this policy.

15. Contact Information

For questions, concerns, or requests related to this Privacy and Cookie Policy, please contact us:

Email: enquiries@datagum.com