At Datagum this little red rubber duck is our unofficial team member and cultural icon.

We were born and bred in Nottingham, and around here, “Ay up, me duck” is a friendly hello. It’s part of the local charm. We liked the idea of bringing that warmth and personality into our company.

Then, there is also the unusual software development debugging method of explaining a problem out loud (even to a duck!) leads to clearer thinking and better results. For us, it represents how we work as a team with clarity, creativity and a collaborative spirit.

The red duck stands out, just like our people - bold, curious and a maybe a little quirky.

When you join Datagum, you’re not just solving market data problems, you’re part of a team that makes delivering solutions not just enjoyable but good fun!